The U.S. Post Office – now the U.S. Postal Service – introduced ZIP codes in 1963. They engaged Mr. ZIP to promote their use. Check him out in this groovy song.
Of course, I have no idea what the cool kids are wearing. (I admit to feeling bad for so many young women who can’t afford to buy new jeans and are forced to go around wearing pants with rips all over the legs.) I do see a lot of high-schoolers with “Hollister” featured prominently on their clothes. It makes me wonder if the people buying the Hollister brand would be so eager to display it if they had ever been to Hollister, California.
The current Cheetos commercials promote the snack’s best feature as the coating of your fingers with orange, so you can make a mess of whatever you touch. The first time I ate Cheetos – many years ago – my reaction was what a poor imitation it was of the real thing: Korn Kurls. Of course, Cheetos is the number-one selling brand of cheese puffs in the U.S. According to Wikipedia, worldwide sales are about $4 billion. That’s a lot of orange-stains.